Benefits of attending

• An appreciation of the role of Communications and Public Relations personnel in institutional advancement
  
• Knowledge of the global political economy and its impact on institutional advancement
• An overall appreciation of the new age information and communication technologies and their effective use in marketing communications
  
• An appreciation of the print and broadcasting sector locally and regionally and its effective use in advancing institutional agendas
  
• An ability to contextualize Research, Development and Innovation activities in strengthening an institutions’ brand